POV: You're watching New Balance 990v7 Sneaker Campaign Features IU, Rosalía, Josh Allen, Cooper Flagg unfold live
New Balance 990v7 Sneaker Campaign Features IU, Rosalía, Josh Allen, Cooper Flagg
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AINew Balance launched a fresh campaign for its sold‑out 990v7 sneaker, starring Korean pop star IU, Spanish singer Rosalía, NFL quarterback Josh Allen, and NBA prospect Cooper Flagg. The multi‑celebrity push highlights the shoe's cultural relevance across music, sports and fashion circles.
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